Affiliate marketing on Pinterest: how to ignite the rocket

Table of Contents

Are you an affiliate but not yet using Pinterest for your marketing? Then you should read on here. Pinterest is more than just a place for inspiring images; it’s a real power engine for your affiliate marketing success.

Thanks to its visual aspect and enormous reach, Pinterest is an ideal platform for affiliate marketing. With the right strategies and tools, you can make money on Pinterest and maybe even achieve your financial freedom.

Are you ready to discover the secrets of successful affiliate marketing on Pinterest? it’s about to get exciting!

5th most used social media platform in Germany

Affiliate marketing on Pinterest is a real insider tip for all those who want to earn money with this method. Yet Pinterest is a platform that is underestimated by many!

In 2022, 433 million people worldwide were inspired at least once a month on Pinterest. That is 9 percent less than in the previous year, but the potential remains enormous.

An interesting detail: 60 percent of users worldwide are women, which can be particularly interesting for many industries. And the men of creation? They are increasingly discovering Pinterest for themselves – the number of male pinners rose by a whopping 40 percent last year.

Pinterest also offers huge opportunities for affiliates in Germany: 78.4 percent of Pinterest users in this country are female. According to a 2022 ARD-ZDF study, 20% of those over 24 are active on Pinterest. By comparison, on Facebook it’s 42%.

So, why not take advantage of this trend and try affiliate marketing on Pinterest?

Affiliate marketing on Pinterest: choosing the right strategy

Before we venture into the cold waters of the affiliate marketing sea, let’s take a minute to acknowledge that all beginnings can be difficult.

Have you ever tried to bake a soufflé without a recipe?


Well, neither have I. That would be madness, too.

Similarly, getting started with affiliate marketing on Pinterest – we need a clear and proven strategy.

A friend of mine once really wanted to get into online marketing and had a not-so-bad idea for a digital product. However, instead of doing some good research and developing a strategy, he just jumped in head first. Did a little here and there, a little more, a little less. At the end of the day, he came up empty-handed.


Because he had skipped the crucial step: planning.

So there are a few things you need to keep in mind if you want to start affiliate marketing on Pinterest:

  • Know your audience: who your target audience is will determine what kind of content you should create.
  • Choose products that match your content: It doesn’t make sense to promote pet toys if your blog is about sports cars.
  • Be authentic and honest: people will notice if you are just trying to sell them something. Always stay transparent about your relationships with products.
  • Think about a content strategy: how often do you want to post? What’s the best format for your pins?

A bit like cooking, don’t you think? The ingredients need to be right and added in the right order so that your Pinterest presence ends up being a delicious dish and not a charred pile.

In the next few steps, we’ll dive deeper into these points to help you get started with affiliate marketing on Pinterest as easily as possible.

But for now, let’s pause for a moment and celebrate the fact that you’ve already taken the first important step: Making the decision to get into this exciting business. Congratulations!

And remember – as with any good soufflé – success in affiliate marketing takes time to rise.

How to optimize your Pinterest profile as an affiliate

Upon seeing your Pinterest profile, your visitors should immediately know who you are and what they can expect from you.

Much like you wouldn’t go to a restaurant that only has a single, bland-looking hamburger on its menu, Pinterest users won’t linger on your profile for long if it’s not designed to be engaging and informative.

So let’s discuss some tips to optimize your Pinterest profile for affiliate marketing.

Appearance of the profile

First of all, a profile picture is a must.

It should be clear and professional, preferably a picture of you or your logo if you have one. This is the first thing people will see when they click on your profile – so make sure first impressions count!

Pinterest Affiliate Marketing  - Affiliate Marketing auf Pinterest

Next, you should choose a crisp, informative profile name. Don’t forget to include keywords in your name and profile description to improve your SEO ranking. That way, you’re more likely to be found when someone searches for “affiliate marketing Pinterest.”

Now let’s get to the boards

Create a separate board for each topic you cover. This will make your profile clear and help users find their way around. Each board should have a description with relevant keywords – but be careful not to overdo it. Pinterest doesn’t like it when you get too keyword-hungry!

Pins are the heart of your profile

Make sure they are attractive and engaging. Try to use high quality images and add a description with keywords. But don’t forget – quality over quantity!


Last but not least, be active! Just like in dating, it’s no use just looking good. You need to show interest, too. Pin new content regularly, respond to comments, and participate in group boards.

Remember, you can only do as much affiliate marketing as Pinterest allows. So it’s best to always follow the current Pinterest guidelines to be on the safe side.

Pinterest SEO for better affiliate marketing

Okay, so you’ve got your Pinterest profile up and running and you’re ready to create your first pins.

But wait.

Before we get started, let’s dive a little bit into the world of SEO or search engine optimization – it’s less scary than it sounds, I promise.

SEO keywords are basically the bread and butter of online marketing. Think of yourself as a detective trying to find a certain treasure. Keywords are your clues that lead you straight to the gold – or in our case, to your ideal customers.

So how can you effectively use these precious keywords on Pinterest pins for better affiliate marketing? Here are a few tips:

  • Keyword research: before you start pinning, you should know which keywords are relevant to your product or niche. Tools like Google Keyword Planner or Ubersuggest can be very helpful here.
  • Use in Pin Descriptions: After you’ve found your keywords, it’s time to use them in your pins! Incorporate them into your descriptions, of course, but don’t overdo it – keyword stuffing is as messy as spilling ketchup on a white shirt.
  • Use in captions and alt tags: Keywords are also very useful here. By including them in the alt tags and captions of your images, you can improve the ranking of your pins.
  • Use in board descriptions: Don’t forget to add relevant keywords to your boards too! They can help you draw more visibility and traffic to your profile.

It’s a bit like watering seeds into a garden – you want to make sure that each seed (or in this case, keyword) has the potential to grow into a thriving plant (or engaging pin).

And please remember here, too: SEO is not a one-time thing. It requires constant care and attention to truly thrive.

So sit down, put on your detective hat, and start your search for those gold nuggets that can give your Pinterest pins and affiliate marketing the boost they need. You’ll be surprised where this path can take you and what treasure you might end up finding!

Effective use of Pinterest boards for affiliate marketing campaigns.

If you use Pinterest properly, it can become a real goldmine for your affiliate marketing. One of the most effective ways to tap into Pinterest’s potential is through Pinterest boards. Now, you may be wondering how a simple board is going to help you run successful affiliate marketing.

The answer is simple: by using them strategically.

In a huge shopping center, you would also look at the signposts to figure out where you need to go, right? Pinterest boards are just such signposts. They help your followers find exactly what they’re looking for. That’s why it’s important that each of your boards is clearly defined and only contains content around a specific topic.

But now how do you use boards effectively for affiliate marketing?

Here are a few tips:

  • Create targeted boards: Know your target audience and create boards based on their interests and needs. For example, if you are promoting fashion affiliate products, “summer looks”, “winter fashion” or “office outfits” could be suitable topics for your boards.
  • Use keywords in board names and descriptions: Think SEO! Use relevant keywords in the names and descriptions of your boards to increase visibility. For example, if you have a board about “healthy recipes”, “healthy eating”, “clean eating” or “low carb recipes” could be appropriate keywords.
  • Regular updates: Pinterest loves active users! Keep your boards alive by regularly adding new pins and removing old ones that are no longer relevant.
  • Integrate affiliate links in pins: Make sure you include the affiliate link with each pin you upload. But be careful: transparency is important! Tag your affiliate pins so as not to lose the trust of your followers.

It’s like a well-stocked closet: if everything is neatly sorted and labeled, you’ll always find exactly what you need. And it should be just as easy for your followers to find what they’re looking for on your boards.

Post affiliate links on Pinterest

When it comes to posting affiliate links on Pinterest, descriptions are absolutely crucial. They’re your opportunity to explain to users exactly what they can expect when they click on your pin. Here, we’re not supposed to settle for a few cryptic words or 08/15 copy of the product text. No, this is where creativity is needed.

Here are some tips on how to create detailed and enticing descriptions for your affiliate pins:

  • Be detailed: Give users enough information about the product or service you’re promoting. Instead of simply writing “Check out this great book,” you could say something like “This inspiring book made me change my perspective and start each day with more gratitude. I highly recommend it to everyone!”.
  • Tell a story: people love stories. Share a personal anecdote or testimonial about how the product or service helped you or someone else.
  • Use keywords: use relevant keywords in your description to increase the visibility of your pin. But remember to include them naturally and meaningfully in the text – no one likes keyword stuffing.
  • Have a clear call to action (CTA): explicitly tell users what to do next. Should they click on the link to learn more? Should they buy the product? Should they save the pin for later? Be clear and direct.
  • Be transparent: don’t forget to mention that it’s an affiliate link. Transparency builds trust and is also important to comply with Pinterest guidelines and legal requirements.

Always remember: a great description can make the difference between an average pin and one that brings tons of clicks and thus potential revenue through your affiliate marketing.

Analyzing and monitoring affiliate marketing results on Pinterest: what tools help.

One of the secrets I’ve learned in my time in affiliate marketing is that numbers are your best friends. They can tell you what’s going well, where you need to tweak, and if your affiliate marketing Pinterest strategy is really working.

And to get that valuable data, you need the right tools. Luckily, there are some great tools that can help you analyze and monitor your Pinterest affiliate marketing results:

  • PinterestAnalytics: Pinterest itself offers a pretty comprehensive analytics tool. It gives you insights into the performance of your pins and boards, the behavior of your users, and more.
  • Google Analytics: Google Analytics can also be connected to Pinterest and provides you with more valuable data. For example, you can see how many visitors come to your website via Pinterest or which pins get the most interaction.
  • Tailwind: Tailwind is a dedicated tool for Pinterest (and Instagram). It can not only help you schedule and automate your pins, but also provide detailed analytics on your performance.
  • Link shortener tool, like Pretty Links for WordPress or independent of a platform and very powerful: Switchy.

Remember though: numbers are only as good as what you make of them. Analyze your results regularly, try new things and optimize your strategy. This is the only way to grow steadily and maximize your affiliate marketing on Pinterest.

By the way, this doesn’t only apply to Pinterest, but to every conceivable platform for your business.

Case studies: Successful examples of affiliate marketing on Pinterest

Let’s take a closer look at some of the successful examples of brands and individuals who have become successful with affiliate marketing on Pinterest. They can serve as inspiration and guidelines for your own affiliate marketing strategy.

  1. Sally’s Welt: Sally is a well-known (or the most well-known) food blogger in Germany who shares her baking recipes on her blog and on Youtube. But she also creates pins for each of her recipes and adds the link to the respective post on her blog. She uses appealing, high-quality images and detailed descriptions. With several million monthly views on Pinterest, she is a shining example of how effective this strategy can be.
  2. Fit Mom Journey: Gretchen is a fitness blogger and mom who documents her weight loss journey. She uses affiliate marketing to promote products that have helped her on her journey. Her pins are honest, authentic and draw on personal stories, which has earned her a loyal following and solid sales.
  3. Pat Flynn, the man behind Smart Passive Income, is something of a guru in the affiliate marketing world. His pins promoting everything from podcast episodes to blog posts to products are a great example of how to effectively use different types of content in an affiliate marketing strategy.

These examples show that there are many different ways to be successful with affiliate marketing on Pinterest. However, what they all have in common is a clear strategy, high-quality content and a strong connection with their audience.

With these ingredients, you too can build a successful affiliate marketing presence on Pinterest!

Pinterest Affiliate Marketing: 5 Common Mistakes and How to Avoid Them

At the beginning of your affiliate marketing Pinterest adventure, you may put your foot in your mouth a few times. But don’t worry, we all started small. However, to help you avoid some of these common beginner mistakes, I’ve put together a few handy tips.

Mistake 1: Inappropriate or misleading pins.

It may be tempting to use a very popular but completely unrelated pin to promote your affiliate links. However, users will quickly feel deceived by it and this can significantly damage your reputation. So my tip is to always keep your pins relevant and transparent.

Mistake 2: Neglecting SEO

As mentioned earlier, keywords are the be-all and end-all in online marketing. However, the mistake many make is that they underestimate the importance of SEO on Pinterest. So use relevant keywords in your pin descriptions, board names and in your profile to increase the visibility of your pins.

Mistake 3: Not being active enough.

Pinterest rewards activity. If you only add new pins once a month and do nothing else, it will limit your reach. My tip: Pin regularly and interact with other users to boost your presence on the platform.

Mistake 4: Lack of variety

Promoting only one product over and over again can quickly become boring. Therefore, try to present a variety of products that are relevant to your audience. This will keep your profile exciting and increase your affiliate revenue.

Mistake 5: Not measuring and analyzing the results

If you don’t know what works and what doesn’t, you’re navigating in the dark. So use analytics tools to measure the success of your efforts and adjust your strategy accordingly.

Remember, no one is perfect and mistakes are part of the learning process. However, with these tips, you can avoid some common stumbling blocks and take your affiliate marketing Pinterest career to the next level.


If you know your target audience, promote content-appropriate products, and always remain authentic, you’ve already laid the most important foundations. Create appealing pins, optimize your Pinterest profile for search engines and implement an effective strategy. This way you can build up or expand your income with affiliate marketing on Pinterest.

But don’t forget: Even the best chef tastes his dishes and adapts them. Therefore, measure and analyze your results continuously to optimize your strategy. Avoid common mistakes and always be inspired by successful examples. Then nothing will stand in the way of your success with affiliate marketing on Pinterest.

And who knows? Maybe soon you won’t be just a hobby chef anymore, but will become a star chef in the world of affiliate marketing on Pinterest!

FAQ: Questions and answers

How do you get started with affiliate marketing on Pinterest?

So, you want to get started in Pinterest affiliate marketing? Good for you! The first step is to sign up with affiliate networks that offer products in your niche. Once you’ve done that, you can start promoting those products on your Pinterest pinboards.

Do I have to have a website to do affiliate marketing on Pinterest?

Long story short – no. Pinterest allows users to post affiliate links directly to their pinboards. This means you don’t need your own website to get started. However, it definitely doesn’t hurt to have your own platform to boost your credibility and generate more traffic.

How do I promote affiliate products on Pinterest?

After you’ve been accepted by an affiliate network, the next step is to decide how you want to promote the products. You could create a pin that shows the product in action, or you could write an informative article and share it on Pinterest. Be creative. The more engaging and unique your pin is, the more likely it is to get clicked.

How do I optimize my pins for better results?

SEO. Just like you need to optimize your website for search engines, you need to optimize your Pinterest pins. Use keywords in your pin titles and descriptions and make sure they are relevant. You should also use high-resolution images to attract more attention.

How do I make money with Pinterest affiliate marketing?

This is the million dollar question, right? Basically, you make money when someone clicks on your affiliate link and makes a purchase. How much you earn depends on the affiliate contract. It can be a fixed rate per sale, or a percentage of the total purchase price.

Can I get rich with Pinterest affiliate marketing?

Ha, if only it were that easy! Although some people earn a handsome income with Pinterest affiliate marketing, it’s not something where you get rich overnight. It takes patience, hard work, and consistency. So, don’t unpack the champagne bottles just yet – there’s a lot of work to be done!

Leave a Comment